The 50-year-old agreed to swap outfits with This Morning co-presenter Holly Willoughby on ITV charity show Text Santa - if viewers donated £1.5million by 10pm on Friday.
And with millions obviously keen to see Phillip in Holly's fetching fitted low cut red dress, the donations came pouring in.
In his usual attire: Phillip Schofield and Holly
Willoughby kick start the show but soon offer to swap outfits if
donations come in
Holly couldn’t resist one more prank on Phillip and surprised him with a wax strip, slapping it on his chest, before ripping it off without warning.
This year's Text Santa entertainment extravaganza will be raising money to be shared equally between six UK based charities: Age UK, Anthony Nolan, Carers UK, Marie Curie Cancer Care, Together for Short Lives and Whizz-Kidz.
Red is your colour! Phillip looked simply.. uncomfortable in his dress
Legs to die for! Phillip showed off his style as he played along with the charity prank
Getting his leg over: Phillip and Holly swapped clothes for charity, even down to Holly's heels
Text Santa presenters Ant and Dec switched places and became 'Dec and Ant'.
In a fun twist during the charity fundraising night, the double act promised to do the last part of their presenting slot 'back to front' if the audience managed raise £500,000 in the first hour of the show.
Nice to suit you! Holly looked dashing in her suit, but Phillip must have won the best-dressed competition
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